pr_2013-09-17

For more information:
Judith Vanderkay
+1-781-876-6208
press@AMERIPEN.org

FOR IMMEDIATE RELEASE

AMERIPEN 100 Cities Survey Finds That Packaging Recovery Success Requires  Multi-Faceted Approach

Wakefield, Mass. – Sept. 17, 2013 — Due to a significant amount of interest in this work, AMERIPEN has released an Executive Summary of its 100 Cities Packaging Recovery research.  The summary is entitled “Unlocked Potential: A Roadmap for Improved Packaging Recovery,” and it is available from www.ameripen.org.

As background, AMERIPEN surveyed the 100 largest cities in the U.S. for information relative to adoption rates of best practices and the effectiveness and efficiency of recovering used packaging materials in these cities.  This two-year research effort indicates that there are areas of opportunity for standardization and adoption of best practices that could effectively increase the recovery of used packaging in the United States.

One of the most important insights from this work is that through the implementation of a combination of proven practices, recycling systems in the United States can efficiently recover more material than they do today.  “It became very clear to us that there was no silver bullet,” said Jeff Meyers from Coca-Cola, who co-led this work with Elisabeth Comere from Tetra Pak.  “Our research showed that a suite of best practices must be deployed, including education, policy and infrastructure, to achieve high recovery rates.”

AMERIPEN Executive Director Donna Dempsey said, “The insights and conclusions from this research are remarkably similar to those recently published in our white paper entitled ‘AMERIPEN Analysis of Strategies and Financial Platforms to Increase the Recovery of Used Packaging.’  While these efforts were both funded and resourced by AMERIPEN, they were led and executed independently by different teams of members and advisors.  The findings in both studies clearly support the adoption of sound policies which, when combined with proven practices, will help increase recovery of used packaging.”

About AMERIPEN 

AMERIPEN advocates for packaging policy developments in North America and focuses on measures that are environmentally and economically sound, as well as socially responsible.  The organization, with a material-neutral approach, encourages science-based decision-making on packaging initiatives and provides a point of view and guidance to policy-makers and thought leaders on the value and role of packaging.

AMERIPEN welcomes companies that support the philosophy of a collaborative trade and industry organization, active and cooperative issue resolution, and material and packaging system neutrality.  More information is available at www.AMERIPEN.org.

###

AMERIPEN, the AMERIPEN logo, and The Power of Packaging in Balance are registered trademarks of the American Institute for Packaging and the Environment.