Let me start by saying that because packaging doesn’t exist in a vacuum, there’s no such thing as an unsustainable package. Packaging is only a small part of the entire product delivery value chain, and needs to be looked at within that context. For example, you wouldn’t put a $2000 television in a package that can’t guarantee that it would get safely from Hong Kong to Hoboken – no matter what materials were in that container: The economic and environmental cost of a broken television far outweighs the sustainable value of just the package.
With this philosophy in mind, we believe that an optimum package is one that delivers the full economic, social, and emotional value of the product with the least overall amount of waste. To learn more, please review our brief brochure entitled Enhancing the Sustainability of Products and Packaging.