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PACK Act Coalition
Communications Toolkit 

Supporting Consistent National Labeling Standards 

About This Toolkit

Thank you for supporting the Packaging and Claims Knowledge (PACK) Act (H.R. 6832). 

Following the July 22 congressional hearing, coalition partners have an important opportunity to build support for the legislation by engaging members of Congress, congressional staff, employees, customers, business partners, and other stakeholders. 

The strength of this campaign comes from the diversity of voices behind it. Every organization brings a different perspective, but together we can reinforce a clear message: consumers deserve packaging claims that are accurate, understandable, and trustworthy, and businesses should not have to navigate conflicting requirements for the same nationally distributed product. 

This toolkit provides four ways to participate: 

  1. Contact your representative as a constituent. 
  2. Share your organization’s support with Congress. 
  3. Promote your support through social media. 
  4. Invite policymakers to visit your facility. 

Select the opportunities that work best for you and adapt the materials to reflect your organization’s voice and experience. 

Campaign Objectives

Together, coalition partners can: 

Encourage Members of Congress to support the PACK Act.  

Demonstrate broad industry support from across the packaging value chain.  

Show how conflicting requirements affect constituents, employers, and communities.

Equip coalition partners with consistent messaging and outreach tools.  

Reinforce why consistent national labeling standards benefit consumers and businesses.  

Provide lawmakers with real-world examples from facilities and supply chains.

Option 1: Show Your Personal Support to Your Legislator

AMERIPEN’s grassroots advocacy tool makes it easy to contact your representative. No original writing is required. 

Simply enter your home address, and a standard email will automatically be sent to your legislator asking them to support the PACK Act. 

The process takes only a few minutes, but constituent messages can make an important difference. 

Contact My Legislator

Option 2: Share Your Organization’s Support With Congress

Letters from employers and organizations help lawmakers understand how packaging policy affects operations, customers, employees, and communities. 

AMERIPEN has prepared a customizable Word template that your organization can place on its letterhead and adapt with its own experience and perspective. 

Use this template to contact your organization’s members of Congress. 

After sending your letter, please email a copy to Danielle Waterfield at daniellew@ameripen.org. Sharing your letter will help AMERIPEN track coalition engagement and reinforce the breadth of support for the PACK Act. 

DOWNLOAD THE WORD TEMPLATE

Core Campaign Messages

  • Consumers need recyclable, compostable, and reusable packaging claims that are accurate, understandable, and trustworthy. 
  • The PACK Act would establish a federal framework for these claims so consumers and businesses do not face conflicting requirements depending on where a product is sold. 
  • Companies would not be required to make these claims. The legislation would apply only when a company chooses to make one. 
  • A federal framework would support clearer consumer information while reducing the need for businesses to redesign packaging, repeat regulatory reviews, or manage multiple versions of the same nationally distributed product. 

Messaging Guidelines

Make It Your Own

Consider adding: 

  • Why accurate packaging claims matter to your customers. 
  • How many states your products are distributed in. 
  • The departments, suppliers, or customers affected by a packaging change. 
  • The facilities, employees, or investments located in the lawmaker’s district or state. 
  • Why a federal framework would help your organization communicate more effectively. 

Authentic constituent and business perspectives help lawmakers understand what the legislation means in practice. 

Option 3: Promote Your Support on Social Media

Help show your support by posting on social media. We encourage you to: 

  • Use one of the sample messages below. 
  • Adapt the language to reflect your organization’s perspective. 
  • Download an AMERIPEN-branded graphic. 
  • Download a coalition-ready graphic without AMERIPEN branding. 
  • Link to the PACK Act webpage. 
  • Use #PACKAct and #PackagingPolicy where appropriate. 
  • Reshare AMERIPEN’s PACK Act updates. 

Sample Messages

Sample Graphics

Download Instructions: Right-click an image on desktop or press and hold it on a mobile device to save it. 

AMERIPEN-Branded Graphics 

Coalition-Ready Graphics

Option 4: Invite Policymakers to Your Facility

Facility tours give members of Congress and their staff an opportunity to see how packaging decisions affect real-world operations, employees, investments, and communities. 

AMERIPEN’s Facility Tour and Local Media Guide provides customizable resources to help coalition members plan a productive visit, communicate the importance of the PACK Act, and follow up effectively. 

What’s Included:

Facility-Tour Invitation Template
Facility-Tour Invitation Template

A customizable email organizations can use to invite a member of Congress or congressional staff to tour a facility and learn how packaging is designed, produced, and distributed.

Suggested 60-Minute Tour Agenda
PACK Act Talking Points
Post-Tour Thank-You Template
Local-Media Outreach Guidance
Sample Media Pitch
Customizable Media Advisory
Before Contacting the Media
DOWNLOAD THE FACILITY TOUR AND LOCAL MEDIA GUIDE

Toolkit Resources

Thank you for your continued support of the PACK Act and for helping demonstrate why this legislation matters across the packaging value chain.

Access the complete PACK Act Coalition Communications Toolkit for editable templates, talking points, graphics, and outreach resources.

DOWNLOAD THE COMPLETE TOOLKIT

Last updated: August 2026 

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