Introducing the Power of Packaging™ Website
AMERIPEN’s Power of Packaging™ website is designed to help various stakeholders better understand the essential role packaging plays in everyday life. This interactive resource provides clear, accessible information on how packaging protects and preserves products, promotes brands and consumer messaging, and supports people through jobs, community engagement, and design.
Organized around the pillars of Protection, Promotion, and People, the site features engaging, educational content that explores the science behind packaging, the power of design and branding, and the packaging industry’s impact on communities and jobs nationwide. Unwrap the Power of Packaging™ and explore the essential role packaging plays in everyday life.
Protection
Explore how packaging safeguards products and supports safety, quality, and sustainability. Content includes short videos on the history of packaging and its essential role in product protection, along with flash cards that explain the science behind how packaging works.
Promotion
See how packaging communicates with consumers and drives purchasing decisions. Infographics highlight the power of packaging to influence consumer behavior and support consumer needs, while a “guess the brand” activity demonstrates how memorable and purposeful packaging design can be, even without brand names.
People
Learn how the packaging industry supports people and communities in meaningful ways. This section highlights community engagement efforts, showcases how packaging supports jobs across the value chain, and explores how accessible packaging can make daily life easier for aging populations and people living with disabilities.